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Evaluation of
South Africa’s Corporate Online Strategies for 2008 begins
Johannesburg: 31
August 2008 BlueRiverStone is launching the Corporate
eCommunications Award (CECA) for 2008 with major brands as
sponsors and partners. This award has been running for 5
years, previously known as the Best Corporate Website
Awards. Each year the award grows in scope and depth to
reflect the rapidly evolving nature of businesses’ embracing
of this new media. And this year’s evaluation means to
incorporate all that has been learnt these past years about
how to measure the user experience.
The Awards
researchers how effective South African listed Corporates
are at using the Internet to extend if not change the way
they do business. Underlying the analysis is the concept
that effective strategies begin with analysis: analysis of
the market, analysis of the capabilities of the current
online strategy and an analysis of the competitive landscape
in which companies operate. The Award is the starting point
to that analysis
We are pleased to
announce SAP as our primary sponsor, their sponsorship has
enabled us to extend the research. Supporting sponsors
include Quirk e-Marketing, eValid, and Text100. This year
the Award has partnered with the Da Vinci Institute for
Technology to run a seminar and award ceremony, and with
Southpaw Solutions to add crucial reporting capabilities to
the Award. We will also be conducting research into
Institutional Investors’ and Financial Journalists’
corporate reporting requirements and use of communication
technology. This research is being sponsored by motiv.
The process for the
research is different from previous years in that we have
evaluated the home pages of all 420 JSE listed companies to
derive a short list of 80 to which we can then apply the
full detailed analysis. This gives the smaller caps who are
often very innovative online, the opportunity to be
included. We are looking at the ability of the website to
service actual and potential investors under the corporate
reporting scenario. Under the employer brand scenario we
are evaluating the ability of the corporate website to
service candidate or potential candidate employees. There is
also a commerce scenario that looks at how each of the
websites is facilitating its interactions with customers
using the website.
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